Reorganization of Supply Chains in the Commodity Production System

The article examines the transformation of supply networks in the context of the transition to network forms of commodity production and distribution. The author analyzes the institutional processes associated with the formation of a new type of distribution networks based on the leading role of consumers in supply chains. Particular attention is paid to adapting international experience in supply chain reorganization to Russian conditions. Based on the results of the study, the need to adjust the marketing practices of Russian commodity producers is substantiated, taking into account the patterns of development of network forms of product distribution.