The Impact of Influencer Credibility on Impulsive Buying: The Mediating Roles of Customer Trust and Product Fit (Evidence from Skintific Customers in Indonesia)

Synergia Wima Sanina; Yoga Religia; Heru Tri Sutiono (2025). The Impact of Influencer Credibility on Impulsive Buying: The Mediating Roles of Customer Trust and Product Fit (Evidence from Skintific Customers in Indonesia). American Journal of Economic and Management Business (AJEMB), 4(9), 1581-1590. https://doi.org/10.58631/ajemb.v4i9.343