FACTORS AFFECTING GENERATION Z DIRECT LABOR ENGAGEMENT: A CASE STUDY OF FOREIGN DIRECT INVESTMENT COMPANY - SCAVI HUE

This study investigates factors affecting direct labor engagement among Generation Z employees at SCAVI Hue Company, one of the foreign direct investment companies located in Hue City. Based on the survey data of 142 Gen Z direct laborers at SCAVI Hue, applying qualitative and quantitative methods, the study identified six statistically significant factors influencing labor engagement. The study also indicated that colleagues and leadership are the most significant influencing factors, followed by compensation and benefits, working environment, work nature, training and development, and finally corporate social responsibility.